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WHAT IS PROOF READING?

After your printer or designer has finished typesetting your copy you will be given a proof copy prior to printing to see if it meets with your approval. YOU MUST read this copy word for word even if you know your copy backwards, the person who typeset the copy does not. Typographical errors unfortunately are inevitable even with the best care in the world. Always read your proof copy and when your satisfied that there are no spelling mistakes and or omissions, and the layout is fine then return a signed copy back to your printer or designer. If you find corrections have to be made it is best to mark these with a red pen. If you have decided that you want to alter the original copy ie add additional text etc then this is what is known as Authors Alterations and an additional charge will be made. Mistakes made by the printers typographer, these corrections will not be charged.

 

What is Origination and why is there a charge for this?

After artwork is complete, the image has to be transferred onto a media for platemaking.This media could be paper direct to plate or onto film.Paper is usually used for a proof copy Direct to plate is a quite good quality, used for short one of print runs. Film is very high resolution and excellent quality. Origination obviously costs money and we price this separately and is a one of cost.

 

Why do I always have problems with the documents I have created when I take them to my printer?

There could be a number of reasons.
Always take a copy of your typefaces along with your disk. Make sure you always use the correct colour palette ie: if your document is to be printed in Black, Red and Blue inks for example, ensure the colour palette you select is for Spot colours, not CMYK or RGB palettes. (see your software documentation)
Your printer or designer will sort out your problems BUT this will cost you money, always best to get it correct first time yourself.
Check your software compatibility first with your printer before you start.

Colour palettes as mentioned above:

Take the time to read the manual that came with your software.

Spot colours are individual selected colours tagged with specific numbers that can be matched by your printer.

CMYK colour is the palette you should use if your document is to be Litho printed in full colour.

RGB colour palette is perhaps the most useless and time wasting colours to pick, most of the time its what your software selects as its default palette. Please change this to one of the other palettes before you waste hours of your time. RGB is no good for traditional printing.

 

Would it be less expensive to do my own typesetting, artwork origination on my own computer?

Yes, doing your own typesetting will save you money on typesetting costs. But check that your software is compatible with your printer or designers publishing programmes.